When we think about the technology revolution, we think about Bill Gates’ vision of a computer in every home. But the revolution extends far beyond that; technology has so radically changed business that David Kirkpatrick believes that every company is a software company. Beyond that, technology has changed the way that businesses can impact society for good.
Areas in technology such as Big Data, SaaS and and Information Technology may not have the same appeal as consumer tech, but the need for good PR in these areas are just as big. Up-and-coming PR practitioners need to understand these areas because these areas are becoming less about technology and more about life.
As the lines become more blurred, the stories we tell our audiences become less “tech” and more “human.” We stop talking about what the cloud is and start talking about how companies such as MobileWorks are increasing the accessibility of technology to low-income households. We stop talking about the amount of data we can store and access remotely and start talking about how doctors are using information from other hospitals to save people’s lives. These stories are not “technical” stories; they’re human interest stories that have appeal to everyone. As practitioners, we need to be able to know tech well enough to tell these stories to our audiences.
Step 1: Make a plan
Head to a coffee shop and write out the steps you need to take to be successful. Too broke for a coffee shop? Brew a pot at home and write out how to get where you want to go. You need a plan for when depression hits. Plus, a plan will make you feel a lot better.
Step 2: Perform Step 1 of your plan
It sounds simple, right? But it’s strange how procrastination, depression or other external factors can get in the way of starting over. Build up your courage, psyche yourself up, kick yourself out the front door; whatever you have to do, make sure you do perform the first action item on your plan. You’ll be surprised the amount of confidence you gain from making the first step.
Step 3: Create a side-goal
Odds are that your plan will take some time to come to fruition. So set a side goal that will fill the time between steps. Finish a book, set a fitness goal, or make it a priority to finish your spring cleaning. Don’t let yourself mope about where you’re not, and don’t let yourself daydream about the future too much.
Joseph Kony is a warlord in central Africa who forces the children he kidnaps to become child soldiers or sex slaves. And NGO Invisible Children wants to make him famous for it.
Invisible Children believes that simply making people aware of Joseph Kony will cause people to take action and bring him to justice. Their tactics include utilizing social media platforms such as Facebook, Twitter and Youtube in combination with underground media (posters, fliers and campaign lawn signs).
What’s exciting about them, however, is that they’re finding lots of success in the social media space. They’re succeeding where so many marketing, PR and social media firms fail. As far as I know, their success is a result of their message and their relationship with key influencers such as Rihanna, George Clooney and Justin Bieber.
I hope more details surface about Invisible Children’s success in social media. I’m sure whatever they did to gain recognition in the space will be the subject of case studies by PR professionals and others making their living in social, and I’m excited to see how an NGO can leave its mark on an industry I’m involved with.
For more information about the campaign, check out their website, Twitter feed and YouTube channel. Also, give their Facebook page a visit and pay attention to how they used Facebook’s timeline feature.
The Washington Post has an excellent article breaking down how Invisible Children connected with key influencers to help make their campaign viral.
Street photography can be intimidating. You’re out on the street with a camera trying to capture interesting moments, but at the same time you’re trying to blend into the background and not look like a creep with a camera. After all, it would be disconcerting if you were taking a stroll downtown and saw someone trying to snap your picture without you knowing it.
I think the best way to get over this fear is to do street portraits. In street photography, you’re trying to capture moments without anyone noticing. With street portraits, you have to confront the issue of consent directly.
Getting up the nerve to do this can be difficult (Danny Santos has an awesome post on how to overcome your fear of approaching someone for their portrait). But once you do get up the nerve, you will get some pretty unique photographs.
Two conflicting ideologies are battling for prominence in my life. To me, they epitomize “yin” and “yang” in that I need a healthy balance of both.
I’m at a good spot in my career. I feel like I’m at a great company doing an internship that’s relevant to the field I want to break into. But being a PR pro isn’t all I want. I feel like there are three areas in my life I want to develop:
1. Physical – I want to be in the best shape of my life this time next year. I’ve been off-and-on with my diet in terms of what I eat and my daily calorie intake, but I feel like I can hit my goals 100 percent of the time if I try. On top of that, I want to be stronger.. a lot stronger than how I am. It’s always been a goal of mine, but I feel like I finally have the tools to make the physical transformation I want to make. Continue reading
I know it’s (acceptable contraction for ‘it has’?) been a while since I last posted, and I’ve undergone some major changes. My friends have been left in the dark about what’s up with me, causing them to wonder why the hell I didn’t tell them what I’ve been up to. So in case I’ve missed anyone, here’s what’s been going on in the Life of Bryan:
1. I moved to Seattle
Having been a former resident of Seoul, I can say I’ve lived in some of the world’s largest cities. But I’ve never lived in an American metropolis… until now. I even work on the 13th floor of one of the high-rise buildings that dot the Seattle sky. Speaking of work…
2. I’m an intern at a global PR agency.
I’m finally putting my major to work for me as an intern at Weber Shandwick’s Seattle office. I can say I’m finally using what I learned in college in the real world. I love what I do and actually look forward to coming into work every day. And yes, this is the first time I’ve ever said that about a real job and meant it.
3. I gave up freelancing.
It’s something I always said I’d do if I ever started working in PR, and I did that to ensure that I would give 100 percent of my focus to my job. I think it’s a good decision that I do not regret. Freelancing taught me a lot about running my own business and working hard enough for myself, and I’m using the life skills that freelancing taught me in my internship. But it’s time to move on, and freelance writing is in my past.
That’s more or less it. I want to promise that I’ll upload more frequently in the future, but I’ve made that promise before and it never works out.