Recently, via twitter, I discovered that our incoming University of Oregon president Richard Lariviere has set up a blog. Because our outgoing president hasn’t been the epitome of transparency, I think this is pretty exciting.
So I decided to retweet that to all my friends, just in case someone missed it. Here was the original message:
Incoming UO president Richard Lariviere’s got a blog — check out his latest dispatch: http://tinyurl.com/UOnewpre….
So I retweeted the message:
Copied and pasted exactly from the original tweet. I did forget to add a space between “UOregonNews” and “Incoming,” and I did delete the unnecessary “–check out his latest dispatch,” but other than that I copied and pasted it directly from the original message.
There was only one difference: the link that they posted worked. The link that I copied and pasted didn’t.
For a tweeter such as UOregonNews, I think it’s important to make sure each tweet is retweetable and fully functional. But I’m pretty sure most tweeters, who would normally retweet things, would think it’s worth it to get the original URL from UOregonNews, go to a URL shortener (such as http://bit.ly), fix it and RT the whole thing.
So instead of adding a fancy custom TinyURL that is impossible to fit into a tweet, go with something short. For example, we know the tweet is coming from @UOregonNews, so is it necessary to add UOnewspress into a tinyurl?
Bottom line: Function over form.