When we think about the technology revolution, we think about Bill Gates’ vision of a computer in every home. But the revolution extends far beyond that; technology has so radically changed business that David Kirkpatrick believes that every company is a software company. Beyond that, technology has changed the way that businesses can impact society for good.
Areas in technology such as Big Data, SaaS and and Information Technology may not have the same appeal as consumer tech, but the need for good PR in these areas are just as big. Up-and-coming PR practitioners need to understand these areas because these areas are becoming less about technology and more about life.
As the lines become more blurred, the stories we tell our audiences become less “tech” and more “human.” We stop talking about what the cloud is and start talking about how companies such as MobileWorks are increasing the accessibility of technology to low-income households. We stop talking about the amount of data we can store and access remotely and start talking about how doctors are using information from other hospitals to save people’s lives. These stories are not “technical” stories; they’re human interest stories that have appeal to everyone. As practitioners, we need to be able to know tech well enough to tell these stories to our audiences.