KONY 2012: Social Media Blitz

Joseph Kony is a warlord in central Africa who forces the children he kidnaps to become child soldiers or sex slaves. And NGO Invisible Children wants to make him famous for it.

Invisible Children believes that simply making people aware of Joseph Kony will cause people to take action and bring him to justice. Their tactics include utilizing social media platforms such as Facebook, Twitter and Youtube in combination with underground media (posters, fliers and campaign lawn signs).

What’s exciting about them, however, is that they’re finding lots of success in the social media space. They’re succeeding where so many marketing, PR and social media firms fail. As far as I know, their success is a result of their message and their relationship with key influencers such as Rihanna, George Clooney and Justin Bieber.

I hope more details surface about Invisible Children’s success in social media. I’m sure whatever they did to gain recognition in the space will be the subject of case studies by PR professionals and others making their living in social, and I’m excited to see how an NGO can leave its mark on an industry I’m involved with.

For more information about the campaign, check out their website, Twitter feed and YouTube channel. Also, give their Facebook page a visit and pay attention to how they used Facebook’s timeline feature.


The Washington Post has an excellent article breaking down how Invisible Children connected with key influencers to help make their campaign viral.

Follow Friday: A Suggestion

I love follow Friday. It’s a fun way to share with other tweeters who I follow and who I think should follow them.

But recently, I’ve been rethinking the way I do follow Friday, and this has actually kept me from doing it most Fridays. These are the changes I would make:

First: One person per tweet. I see so many tweets that have five or six people I should follow, and often times the names get lost among the text.

Second: A short reason why this person should be followed. My biggest beef with follow Friday has been that I have no idea why I should be following these lists of people, and it doesn’t matter if the list is coming from a tweeter I highly respect. In fact, I think it only encourages twitter spam because spammers have easy access to other lists of people to follow. However, if someone gave me a reason why I should follow them, I would be more inclined to at least check their twitter stream.

I suppose my ideal FF tweet would look like this:

#ff @ap_stlye for great grammar tips and immediate updates to the stylebook.

Several of these a day on Friday would be appropriate in my opinion, and would give me a better idea of who I want to follow.

What do you guys think? Is follow Friday fine the way it is or does it need to be amended?